about
what is cmyk?
Come Make Your marK at Innovative Design's 5th annual CMYK Designathon! Join us on Saturday, November 5th for a day of learning and exciting competition with peers and professional designers, where you will get the chance to work with a team to transform the brand of a local business - Games of Berkeley! Professional designers who work with Google, Frog, Twitch, Playground and Walmart Labs will be there to judge entries, give feedback, and share invaluable wisdom about design. The event will be hosted at Berkeley's brand new Jacobs Hall for Design Innovation. Breakfast and lunch will be provided. Get ready for a day of exploring and letting your creativity run wild!
who will be there?
schedule
8:30AM
Doors Open
Good morning! We will be having team forming activities and light breakfast will be served!
Good morning! We will be having team forming activities and light breakfast will be served!
9:00AM
Speaker Presentations
We'll kick off the event with a series of talks from industry professionals, who will share their own stories about design.
We'll kick off the event with a series of talks from industry professionals, who will share their own stories about design.
11:00AM
Competition Kickoff
The Big Reveal: Games of Berkeley reveals this year's prompts
The Big Reveal: Games of Berkeley reveals this year's prompts
11:30AM
Workshops
Two optional workshops, Design Sprints and Intro to Illustrator will be going on at this time.
Two optional workshops, Design Sprints and Intro to Illustrator will be going on at this time.
12:30PM
Workshops
Two optional workshops, Design Empathy and How to Freelance will be going on at this time.
Two optional workshops, Design Empathy and How to Freelance will be going on at this time.
1:00PM
Lunch
Free lunch will be provided.
Free lunch will be provided.
2:30PM
Midpoint Feedback Sessions
Teams receive feedback from the mentors!
Teams receive feedback from the mentors!
5:00PM
Presentations
Give a quick pitch of your campaign to the judges.
Give a quick pitch of your campaign to the judges.
6:00PM
Closing Ceremony
Give yourself a pat on the back, you made it!
Give yourself a pat on the back, you made it!
registration
To register, buy your tickets now! They will sell out, so act soon!
Additionally, be sure to check out the Facebook event and click RSVP!
Cal IDs are required for entry.
Additionally, be sure to check out the Facebook event and click RSVP!
Cal IDs are required for entry.
competition
1. PLAY EVERYWHERE
An all-inclusive marketing strategy that positions the store as (primarily) a community hangout venue and (secondarily) a source for games and activities that can be enjoyed essentially anywhere -- dorms, parties, parks, cars, beaches, bars, etc. This can be targeted specifically toward college students, especially those who are new to the university and/or neighborhood.
2. HOLIDAY MARKETING
Games of Berkeley will be moving in January of 2017, but will operate both the current and the new location from mid-November until mid-January, so we need a campaign that will not only bring in new holiday shoppers, but educate them and our existing customers about our new address going forward.
3. DRAGONS!!!
The roleplaying game Dungeons & Dragons is arguably the source of today's tabletop gaming Renaissance. GoB's original logo incorporated a dragon, our current logo incorporates a dragon, we have a few large 3D dragons that will be used for environmental design in the new store location ... you get the picture. Design some apparel we could potentially sell or give away as promotional items that uses images of dragons. Go wild with this one, use dragons from different historical cultures around the world, or draw from modern iconography or pop culture references.
